Marketing gimmicks that work

I love this article by Darren Barefoot about what to do if your product isn't the Purple Cow Seth Godin tells you it should be. It's a top ten list of things to do to get people talking about your good old brown cow. Everything from the traditional ideas of using sex or humour to targeting users of specific social media or making a crazy videos about back flipping into jeans... 14 April 2009

Simple SEO advice

Having read and loved Seth Godin's Purple Cow: Transform Your Business by Being Remarkable, I was interested to see his blog post on SEO turn up as one of the most tagged sites on Delicious today. I had a read and I think he's got a great piece of simple advice. In summary, Seth points out that your chances of making it to the first page in a Google search for any standard term are slim. Instead, he suggests, build your brand on a phrase or keyword that's unique to you. 13 April 2009

Charities and the WWW

Recently I have done a lot of research into all the new methods charities now use to engage with potential donors. With the demise of the effectiveness of the big “donate now” button, charities have had to become much more creative about how they fundraise online.

More » 12 August 2008 | No comments yet

Making money

I have a few website ideas in the pipeline. One of which makes use of Spreadshirt. I recently came across this article on A List Apart that really helped me understand the goals of my site. It talked about how to maximize the success of your site by increasing the energy you transfer to your readers, and reducing the friction within the page or pages on which the reader has to do something. Simple but it works!

08 March 2006