My company has recently hired an SEO specialist who quite frankly doesn't seem to offer any advice that I couldn't already offer myself! For example, his summary email goes as follows:

Some initail on-site optimisation recommendations which will help with site theming. I think you need to look at making some of the anchor text links more descriptive as well as the content on the key pages. Total Jobs do this well and give the search negine spiders some good links with keyword rich anchor text to follow from the home page. Plus all the destination page title and gh1 tags match the anchor text of the refrring link. Urls also seem to be a little long, but thay might not be easy to change, as you may need all those diff directories. The source code is nice and clean. Although your head tag is not coded up as per best parctice. Anyway give us a call and I can talk you thru this.

Sigh, as you can tell, he is also illiterate. If you are interested in SEO there is a lot of information out there that you can read up on including this SEO article on Webmonkey by Bryan Zilar who recently sat down with strategy consultant and SEO guru Jason McQueen to talk about all things search. They discuss trends in the SEO world and the philosophies behind "white hat" and "black hat" techniques. Jason also offers advice for webmasters who want to adopt an SEO strategy that produces results on a limited (or non-existent) budget. 24 April 2006