Having read and loved Seth Godin's Purple Cow: Transform Your Business by Being Remarkable, I was interested to see his blog post on SEO turn up as one of the most tagged sites on Delicious today. I had a read and I think he's got a great piece of simple advice. In summary, Seth points out that your chances of making it to the first page in a Google search for any standard term are slim. Instead, he suggests, build your brand on a phrase or keyword that's unique to you. 13 April 2009